Sunday, January 29, 2012

Well Written Ads Successfully Find Homes for Cats and Kittens

You’ve raised the kittens and it’s time to leave the nest. You have rescued a stray and it’s time to find a good home; what should happen next? To find them a loving home advertising for free, is the quickest way to go, on the more popular classified search engine sites. 

First, find a website like Kijiji where you can advertise everything from selling toasters to giving away kitty’s to good households, read the guidelines and write a really great ad. When I had a litter from my unspayed females to find new residences for (they have since been spayed) and when I rescued three throwaways that were tossed from a car near the dairy we live on, I posted ads on Kijiji that got three hundred responses within the first two to three days and phone calls/emails inquiring about them the same day. Since then, I have successfully found homes for fourteen kittens, three of which were strays and one six month old fixed male cat. How did I do it? Read on. 

Knowing me for the writer I am, I like to include a bit of a story about them that catches people’s attention and I always include the cutest pictures I take from a bunch that I have. I like Kijiji because I can write more than on some of these sites and I can easily update my ad with changes. Here is an ad I wrote for a stray cat that came round one night – yes, of course I took him in. 

“3 weeks ago a 6 month old (my husband estimates his age as 6 months), Fixed, white multi colored cat was abandoned at the farm and has been wandering from house to house ever since looking for someone who will accept him. He is clearly an indoor cat and has been trying to live outside in the barn ever since. The other cats here do not accept him so he's been getting rough treatment from them. I was able to catch him and he's very grateful to be indoors again, as he's not used to the harsh cold outside. He's unusual with a large head and large paws, six toes on each paw! He is healthy. His temperament is VERY loving and gentle. Even after such terrible treatment, he's very responsive to human kindness and compassion.
Stray cat found home
Please, I know he's not a tiny kitten but he is still a kitten. At only 6 months old, he is as loving as one. He would adapt well to a home with no other animals or to one with younger animals. I believe he would be no trouble around children. He really needs a home and with the Christmas Season soon to be passed, sometimes human compassion passes as well. I would love to keep him but I already have 4 cats and they are not taking kindly to his presence. I have to keep him separated, in a cold porch, by himself, visiting him once in a while until someone claims him and calls him their own. He desperately needs a new home! Please, someone, give him one. He is litter box trained.
Stray male cat
Please contact me by email or phone to see him. I will give cat food and kibble to the new owner of this homeless baby.”

Although this seems like a lot of text to include in an ad and I usually write a little less, I included this much because this cat is older and most people want kittens. It’s more the content than the length that got me the results I wanted for this older stray. I have found that telling a story about the animal helps people understand the urgency of finding a loving home for it. This extends to any animal be it cat, dog or bird. The time of year also seems to have a bearing on an ad’s success.  I wrote this one at Christmas last year when it was popular to give a kitten as a gift. If necessary I will keep the animal for a little longer until the new owner can collect it and I usually offer canned cat food or kibble when they come. Because it was the first cat for the new owner, I put together a small 'care kit', he couldn't believe I'd done that and was very appreciative. I have had an email since, the cat has had a vet visit and is doing very well. His new master is happy with him.


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