Tuesday, June 19, 2012

How To Write A Kijiji Ad That Gets Immediate Results

Since I write ads to re-home cats and kittens; since 2010 I have re-homed at least 50 animals. Some were my own before my three females were spayed, some were colony cats that I had tamed and socialized, some were strays that were found while others were abandoned here so I tell a mini story about how the animal came to be in my company and sharing our home. I even had Cat Action pick up at least two for re-homing. I always start with an Urgent Title that gets attention!  

 !!! This Baby Needs A Home NOW !!!
I go on to give a mini history of the cat or kitten, then I inform my ad's readers about aspects they would be interested in like temperament, how the animal eats and uses a litter box, if said cat/kitten would be a good match with other animals (dog or cat) and with children and whether its displays signs of becoming a 'one person' cat. I explain about its overall health and age; whether its fixed or not and any cute quirks he/she may possess; for instance, I had one little kitten that was a 'shoulder' cat, that was the place he most wanted to be. 

I should note here that I do not spare the readers of my ads the details when it comes to strays, throw-aways and barn or colony cats. I tell them about the life the animal has had and why they need someone like YOU to email or phone me to adopt, immediately. I give them the reasons then tell them to contact me. Here's an example of the current Kijiji Ad I have up for the little one that, after months of being alone and on her own, finally came in from the cold. 

"Last Winter I posted an ad for two of these kittens, they were this ones siblings. A group of three abandoned, dumped kittens had almost gone feral when my husband managed to catch two last November and I re-homed them, thanks to Cat Action and you. The third, this one, refused all attempts at helping her until just two days ago, she was so desperate that she allowed me to pick her up and bring her indoors and I've had her in since.

She is very small and malnourished for her age, which we put at possibly 9 months and easily startled by loud noises like the tv though she is adjusting well to her change in circumstance. She uses the box, eats well and is very friendly to any other cats, she tries hard to make friends but my cats won't have it so I have to put her, alone, in the porch each night.

She would get along very well with other animals and children as she is timid and has a mild temperament. She is the most affectionate kitten I've had in a while but she's in serious need of nurturing by someone who wants to give her the loving home she deserves and I am hoping to hear from someone out there soon, who is interested in her.

I will be posting pictures of her on my blog later today, so visit and read her story at  http://catsandtheirmews.blogspot.ca/"

I always blog about the animal then I hit them with the pictures!  I always have at least three shots of the animal(s). They are always 'free' to a good home and if I have some to spare, I give a can of wet food. 

The ad above was posted June 16th, there has been 95 views since yesterday and I got a positive response the same day! I like to meet the people taking the animal so I can judge for myself what kind of owners they will be and I have never been disappointed ~ all the people have been cat lovers and sincere about giving them loving homes. I didn't start out with the intention for being a rescue person but I could not leave the situation as it was either. Food for thought if you have animals in your neighborhood that need help.

Something to consider with your next Kijiji Ad whether its about animals or items, it can be written in the same format.


PS:  I re-homed the cat yesterday.


  1. While I don't agree with your ad style (especially the headline), there's no arguing with your results in finding homes for these Kijiji cats. Keep doing your good work and finding loving places for these furry guys.

  2. Hi Gord, at first I did try the soft sell approach but didn't get the results I needed to get. Seems that if people don't believe that the animal is in immediate dire need, they will just browse the ads and no one will contact me. I just re-homed another throw away kitten that wintered here at the dairy and had a very rough time of it and I got an email the same day that I post my Kijiji ad. Someone has to care for these cats!


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